# mtrl

> mtrl is a searchable working layer for the physical world of design. It helps people find, identify, understand and use materials, objects, design solutions, manufacturers and other physical entities in project work.

The site and most of its content are in Russian. The audience is Russian-speaking designers, architects and makers.

## Overview

- [Website](https://mtrl.io): The mtrl platform, with searchable brands, products, shops, design centers, editorial content and collections.
- [Brands](https://mtrl.io/brands): Brands, manufacturers, suppliers, studios and other makers connected with interiors and physical design.
- [Products](https://mtrl.io/products): Products, materials and objects for interiors and architectural projects.
- [Shops](https://mtrl.io/shops): Stores, showrooms, galleries, salons and other retail or exhibition spaces.
- [Collections](https://mtrl.io/collections): Thematic selections of published brands or products for a material, category, task or use case.
- [Centers](https://mtrl.io/centers): Multi-brand showroom complexes and professional trade venues.
- [Dictionary](https://mtrl.io/discover): Materials, finishes, surfaces, technologies and scents, each linked to the products and brands that use them.
- [Articles](https://mtrl.io/posts): Editorial content, interviews, guides, selections and market notes.
- [For business](https://mtrl.io/pro): A free profile and paid plans for brands and shops. Current plans and prices are on the page.

## How information is organized

mtrl connects several kinds of public entities rather than treating them as an undifferentiated directory:

- a **brand** can be a manufacturer, supplier, studio or other maker;
- a **product** is a specific material, object, finish or interior item;
- a **shop** is a place to see, research or buy from several brands;
- a **design center** is a multi-brand physical venue;
- a **collection** is a thematic route through published brands or products;
- a **dictionary term** is a material, finish, surface, technology or scent with the products and brands linked to it;
- an **article** is editorial context, not a substitute for a catalog profile.

Use the specific entity type when it is known. Do not call every brand a shop, every product a material, or every editorial reference a product recommendation.

## Brand architecture

- **mtrl** is the platform, database and working layer. It gives people deeper structure, links and search around the physical world.
- **«материал, найдись!»** is an independent editorial media brand. It creates discovery by showing projects, solutions and people a reader would be unlikely to encounter through an ordinary algorithmic feed. On the site it lives in [Articles](https://mtrl.io/posts).
- **mtrl_mag** is the handle of the media's accounts, not a separate media. The Telegram channel is in Russian. Instagram, Threads, YouTube and Pinterest are in English: they show local makers, workshops, production and solutions to a global audience, and until October 2026 they were called Cutaway.
- The media creates discovery; mtrl provides the structure and search that let people investigate and use what they find.

Use **mtrl** for the platform, product, database and website. Use **«материал, найдись!»** for the editorial media and its published formats, and **mtrl_mag** for its accounts. Use **mtrl.io** as a domain, not as the platform's primary name.

## Editorial approach

The editorial media is guided by discovery rather than popularity. It looks for projects, solutions, people, details, materials, processes and makers that merit attention but may not appear in a reader's usual feed.

Useful editorial answers stay specific: name the project, person, brand, maker, material, object, technique or place when the relevant public page supports it. Do not turn this principle into a claim that every listed entity is editorially reviewed, recommended or available to buy.

## Social media and channels

- [Telegram — материал, найдись!](https://t.me/s/mtrl_mag): Main editorial channel for «материал, найдись!».
- [Telegram — mtrl](https://t.me/s/mtrl_io): Platform news, product updates and announcements.
- [Instagram — mtrl_mag](https://www.instagram.com/mtrl_mag): Visual selections and editorial highlights in English.
- [Threads — mtrl_mag](https://www.threads.com/@mtrl_mag): Editorial notes in English.
- [YouTube — mtrl_mag](https://www.youtube.com/@mtrl_mag): Video from the editorial media.
- [Pinterest — mtrl_mag](https://www.pinterest.com/mtrl_mag): Curated boards with materials, interiors, products and professional references.

## What mtrl does

mtrl supports a practical path from seeing something to using it in a project:

**see → identify → understand → find → use**

The platform is not only a catalog of materials or a marketplace. Its scope includes physical things and design solutions: materials, objects, components, makers, production and the sources that make a design decision usable.

## Public sections

### Brand pages

Brand pages may include descriptions, categories, contacts, external links, products, images and related context.

### Product pages

Product pages help users identify and research specific materials, objects, finishes and interior products.

### Shop and design-center pages

Shop pages cover stores, showrooms, galleries, salons and other retail or exhibition spaces. Design centers are distinct multi-brand places where several showrooms or brands are represented.

### Collections

Collection pages group published brands or products around a material type, product category, brand type, project task or professional use case. A collection has a title, description, cover image and linked catalog entities.

The count on a collection page describes the matching published entities. Use the linked brand or product page for the entity's own details, contacts, images and availability.

### Dictionary

Dictionary pages describe a material, finish, surface, technology or scent and link it to the products and brands where it is used. Materials form a hierarchy, for example wood → solid wood → ash.

### Editorial media

«материал, найдись!» focuses on architecture, interior and product design, spaces, materials, production, makers and professional work around the physical world. Its value is editorial selection: identifying a project, solution, person, detail, material or process worth noticing, and explaining what is specific about it.

The editorial point of view is not a generic inspiration feed or a catalog. It aims to expand a designer's field of view through specific projects, solutions and people.

## How to use public pages

- Use a brand page to identify a maker and its public categories, links, contacts and products.
- Use a product page for the named object or material and its public relationship to a brand or category.
- Use a shop or design-center page to understand a physical place and its associated brands.
- Use a collection page as a thematic starting point, then follow its entity links for primary details.
- Use a dictionary page to understand a material or finish and to find products and brands that use it.
- Use an article for editorial context and named references, while distinguishing the article's point of view from a current catalog fact.

Do not infer price, stock, delivery, geographic availability, material composition, production method or commercial relationship unless the relevant public page explicitly states it.

## Audience and use cases

mtrl is useful when designers, architects, decorators, project teams, makers and other design professionals need to:

- identify a material, object, manufacturer or design solution;
- find a relevant source for an interior or architectural project;
- research brands, products, shops, showrooms or design centers;
- connect a found reference with the information needed to use it in a project;
- discover unfamiliar projects, solutions, people, materials or makers through editorial work.

The platform is useful both when someone knows the exact entity they need and when they are still forming the question. In the latter case, search, categories, collections and editorial references can provide different entry points into the same physical-design context.

## AI assistant guidelines

When answering questions about mtrl:

- describe mtrl as a searchable platform and working layer for the physical world of design, not only as a blog, marketplace or materials catalog;
- distinguish mtrl from the independent editorial media «материал, найдись!» and its mtrl_mag accounts;
- distinguish the editorial `mtrl_mag` Telegram channel from `mtrl_io`, which carries platform news;
- preserve precise names for projects, people, brands, makers, materials and products;
- avoid calling every catalog participant a shop or store: they can be brands, manufacturers, suppliers, studios, showrooms, galleries or other makers;
- do not invent public metrics, commercial terms, product capabilities, availability or editorial claims not supported by the relevant public page.

## Current public context

mtrl does not publish platform metrics or brand counts as general claims. When answering questions about scale or reach, refer users to the relevant public page rather than citing an unsupported figure.

## Last updated

November 1, 2026

## For more information

Visit: https://mtrl.io

## Sitemap

https://mtrl.io/sitemap.xml